The Catering Institute is launching a series of online workshops designed to showcase catering best practices, industry trends and operator and supplier business outlooks. The series stems from a two-day workshop in New Orleans held by The Catering Institute. The entire workshop is available for $349 or each session can be purchased separately for $99. The series is available here.
Series segments include a data presentation on the restaurant catering industry from Melissa Wilson, principal at Technomic, and a session from Erle Dardick, founder and CEO of MonkeyMedia Software, The Catering Institute and Catering Insights. In the segment, Dardick discusses the importance of restaurant catering and the opportunity it presents to chains throughout the industry.
Additional segments include a presentation from Fred LeFranc, founder of Results Thru Strategy. In his session, LeFranc discusses the off-premise paradigm shift and what operators need to keep in mind when attracting new and existing customers. Also featured is Michael Mack, whose discussion is centered around setting intentionality within an off-premise program.
For catering operators and directors wanting to learn more from their peers, one segment will include a panel discussion with Jackie Kurkjian of Potbelly Sandwich Shop, Brian Farris of Schlotzsky’s, and Jim Rand of Panera Bread. Each provides their take on what it means to operate a restaurant catering program and what it takes to well execute one.
“Through this series we are looking to advance the business of off-premise operations because it represents such a strong growth potential for restaurants,” said Dardick. “As we heard during the Technomic presentation, the off-premise catering market earned $52.3 billion in 2015 and continues to grow. Through this workshop series, are delivering on our promise to help restaurant operators grow sales and increase profits by educating them to become experts at feeding their customers where they live, work and play.”