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Valerie Killifer 54 Entries
Valerie Killifer

How Rubio’s catering serves up success

When Rubio’s first launched its catering program in 2007, the menu had limited options and operational support. Now with a firm strategy in place and a thriving catering program across its 190 units, the company is well poised to grow…

0 Comments / April 2, 2015

Reward programs that drive catering loyalty

Restaurant operators have an arsenal of tools from which to choose to drive engagement among catering customers.

0 Comments / March 18, 2015

Catering Leadership Profile: Richard Hodges, la Madeleine

la Madeleine’s head of operations on his quest to build catering sales.

0 Comments / February 4, 2015

Catering at Le Boulanger

How Le Boulanger turned into a catering superstar.

0 Comments / October 6, 2014

Marketing your services: Q&A with Paul Wartman

Invest in good marketing design and always be consistent.

0 Comments / October 6, 2014

The centralized service model for restaurant catering

How to drive ecosystem efficiency through control points and proper inflection during the catering service process.

1 Comment / September 17, 2014

Catering menus to specialty-needs diners

Win the veto vote by providing catering-specific menu items to consumers with special dietary needs.

0 Comments / September 16, 2014

How to price your catering menu

The top 5 pricing strategies every catering director should know.

0 Comments / September 12, 2014

The link between catering, rewards and loyalty

Reward and loyalty programs for restaurant catering customers can increase consumer spend and brand revenue.

0 Comments / September 11, 2014

Operational efficiency to build sales

By Juan Martinez, Principal, Profitality I would like to offer you the following two top-line recommendations for expanding your multi-unit restaurant business: 1)      Get in the restaurant catering game. 2)      Do it right! So what does this mean? The first one…

0 Comments / September 8, 2014