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Valerie Killifer 52 Entries
Valerie Killifer

Catering Leadership Profile: Richard Hodges, la Madeleine

la Madeleine’s head of operations on his quest to build catering sales.

0 Comments / February 4, 2015

Catering at Le Boulanger

How Le Boulanger turned into a catering superstar.

0 Comments / October 6, 2014

Marketing your services: Q&A with Paul Wartman

Invest in good marketing design and always be consistent.

0 Comments / October 6, 2014

The centralized service model for restaurant catering

How to drive ecosystem efficiency through control points and proper inflection during the catering service process.

1 Comment / September 17, 2014

Catering menus to specialty-needs diners

Win the veto vote by providing catering-specific menu items to consumers with special dietary needs.

0 Comments / September 16, 2014

How to price your catering menu

The top 5 pricing strategies every catering director should know.

0 Comments / September 12, 2014

The link between catering, rewards and loyalty

Reward and loyalty programs for restaurant catering customers can increase consumer spend and brand revenue.

0 Comments / September 11, 2014

Operational efficiency to build sales

By Juan Martinez, Principal, Profitality I would like to offer you the following two top-line recommendations for expanding your multi-unit restaurant business: 1)      Get in the restaurant catering game. 2)      Do it right! So what does this mean? The first one…

0 Comments / September 8, 2014

On the Border catering

Catering leadership profile: Wendy Ewers, On the Border

For more than 25 years, Wendy Ewers has been building and directing the restaurant catering channel, first with Brinker International and now with Dallas, Texas-based On the Border. Ewers has been responsible for the development of On the Border’s strategic…

0 Comments / September 8, 2014

The five pillars of restaurant catering

Catering sales success is based on 5 key pillars.

0 Comments / September 5, 2014